In episode #63 of Small Town Big Business, we sit down with James and Yemisi Anderson, the passionate entrepreneurs behind The JAY Effect LLC, a company renowned for its exceptional seasonings and spices. James and Yemisi share their journey of transforming a love for bold flavors into a thriving business that brings a taste of the world to Southern Illinois. We discuss their commitment to quality, the inspiration behind their unique spice blends, and the challenges of running a small business. Discover how The JAY Effect LLC is spicing up the community, one flavorful product at a time. Tune in to learn about their innovative approach to seasoning and the positive impact they're making locally.